How to Brief your Branding Agency for a better ROI?

You are at a crucial stage of your project and you are about to call on a marketing agency to help you. Except that before that, you have to write a brief of your startup quickly done well, but no idea what it looks like. Do not worry, as a branding agency we will explain you how to make your own brief and enjoy all the benefits, let’s go!

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Why is a brief important to save time?

Forget the blah! A brief should be as clear and simplistic as possible, save your energy and do not make a thousand pages powerpoint. The more accurate and relevant information you give, the more time and efficiency you will save.

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Let’s imagine you forget to specify a small request, then a second, a last and so on... Not only will your brief have been of little use since it does not follow the plans but also you will get a negative ROI.

It’s ok to be undecided and come back on certain points but marketing is mathematical, there are codes, design rules, a structure to follow, we do not work at random at the cost of magic wand. So what? So when there is an accumulation of change in the brief, it damages the whole structure of the project.

To remember:

We are ourselves an agency and we know how a brief with a good basis is already 80% of the successful project. A well-posed problem is half solved.

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Review what worked and what didn’t

Here it is a matter of making the diagnosis of your company to position you in relation to the competitive market. Making a history of the tops and flops of your branding strategy will allow you to know what your target likes or does not like, what works and what should not be reproduced.

Ask yourself, what does your customer really care about? It is important to identify the real need to propose a solution. So the more precise you are about your customers' preferences and behaviour, the more clear the touchpoint will be.

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This approach to Design Thinking is for your agency to make decisions based on real customer expectations and concrete evidence, rather than taking risks based on instinct.

To remember:

Putting yourself in the customer’s shoes is essential. Know that it is not necessarily the features of your product that will make the difference but rather what it will improve in their lives.

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Define what is your business plan? Your goals?

If you have a business plan, it’s the icing on the cake. It’s a bit like your diary, with all your goals, forecasts, strategies, ideas, aspirations, budget... In short, so much information that can help your agency to see more clearly in the realization of your project.
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To remember:

Your goals should be SMART (Specific, Measurable, Achievable, Realistic and Time-bound), basically not think too big to maximize your chances and optimize project management.
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Give a deadline

Time management is essential for the agency, never forget to leave room for changes following your returns. Define a clear schedule so your agency clearly understands your expectations and deadlines.
Perfectionism, a bad excuse

Perfectionism is not an excuse

For your many changes of mind and indecisiveness. It is normal to have no fixed ideas about your project. Once the brief is established, minor changes can be made but not too big of a change in the brief. It is built in such a way that it follows a plot and where everything has been thought out so that the project holds up.

What should you prepare to better brief your agency?

You entrust your project to the agency, it needs a thread to meet your expectations, so think ahead on these points:

- The objectives of this mission
- Some examples you like visually and why?
- What do you consider a failure?
- As a success?
- Clear deadlines from the beginning for no misunderstanding
- The type of relationship you want to have with your agency (close or independent)

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Conclusion: The approach is as important as the result

If your project has followed a clear and organized plan, then your ROI will return it well.
Remember that you form a team with your agency it is a collaborative work and together you have a common goal: that the project takes life and gets the desired success.

At The Bract, this is now 5 years that we work with you, entrepreneurs, in the management of their project (SEO, website, campaigns Ads...) which also becomes ours. With experience, we have understood that the client brief is a decisive part in the success of the project. That’s why, it was important for us to write an article to give you some tips. Do not hesitate to contact us via our website to discuss your questions together.