How much branding costs?

You are an entrepreneur, you have just raised funds or you are about to do so. Working on your brand seems essential, and you’re right, but the investment of time and money scares you. We understand you, it is true that in branding practice requires a certain investment, but for the better! So how much do you expect to spend on this type of mission to get the best return on investment? Let’s see it together!

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Can we do without branding?

The quick answer is “no”, but why? After all, you can say that it would be natural for us to push our branding services because... we are a branding agency. But it’s the other way around. We created these services precisely because we know how essential they are: in your development, your marketing, your customer relationship, and even for your employees.

Creating a brand, it will never be just having a nice logo, it will be to create a unifying discourse both inside and outside your company.

Basically, and to put it simply, the goal will be to make everything you want to tell as simple as possible so that your target audience can instantly understand your added value.

A well-built brand image from the beginning will get you ahead of many of your competitors. And that’s what we want! In a market where everyone has their say, it is not easy to make your place, even less so if your brand image is boring. So, stand out, grab your audience and make them aware of your brand. You will feel comfortable presenting your project. By inspiring confidence, you retain potential customers, interesting right?  

To remember: 

You will never regret investing in your brand image, it can only further boost your project and make a name for yourself. 

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What factors are included in the cost?

Whether it’s a marketing agency or a freelancer, there are some factors that significantly influence the cost. It all depends on the complexity of your project and the means required to achieve your objectives. Whether for a logo, SEO, website, emailing campaigns or ads campaigns, each need at its own price. So it all depends on your project and your wallet! 

Yes, we do not necessarily think about it but nothing that the software (Semrush, Adobe Suite...) is not given... Not counting all that is pay-per-click (PPC) ads. It’s up to you to gauge your budget and what you really need, without the frills that will only lengthen your bills. 

To remember:

Understanding where the costs come from allows you to budget your project and have a better overview. What is the return on investment (ROI)? Is it profitable? 

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How much does it cost with a branding agency?

If you opt for a branding agency, the costs can range from $5,000 to $400,000, an average of $20,000. 

Example: The Bract

Marketing agency for more than 5 years, supports entrepreneurs in their growth with tailor-made strategies. The Bract agency, competent in branding, website creation, SEO... and present in Tel Aviv, Paris, San Francisco.

Budget: $20,000

Example: Pentagram

Design firm since 1972 located in London, New York, Berlin, Austin. Their specialty? Collaborative partnership, a method that has worked well, as we can see. 

Budget: $400,000 and over

Exemple : Wolff Olins

Brand creator around the world for 50 years. Located in London, New York, San Francisco, Los Angeles. What’s special about them? Have a real impact through their strategy in each of their projects. 

Budget: $450,000 and over

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How much does it cost with a high-end freelancer?

You should know that a high-end freelancer costs between $5,000 to $15,000. 

Only the freelancer has no real guarantee, you will see his expertise after a while. Which can waste time and energy. Icing on the cake, the fact that he is solo can also make him less available and more sensitive to workload. 

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How much does it cost if you do it yourself?

If the idea comes to you make it yourself is good but very ambitious, why? Because it’s a job! You can’t improvise yourself designer or anything overnight. So not only it will cost you expensive for a non-professional rendering and lost time. The only thing that will increase is your bill at the end of the month for wanting to buy pro software you don’t know how to use. 

Otherwise, leave this idea aside you will thank us. 

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Getting a fundraiser can help 

No matter what choice you make, investing in branding requires a certain budget if you want a professional look. A boost is never to be overlooked, obtaining a fundraiser for your branding can be of great help. You have more means to invest in a high-end agency and have an achievement that meets your expectations. 

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Conclusion: How is it more profitable to opt for a branding agency?

You will have understood, choosing a marketing agency for your brand image is more sensible. You put everything in the hands of competent professionals in their field so you will not have to worry about it anymore. Save your time and make sure you don’t waste money. 

At The Bract, a marketing agency for more than 5 years, we support entrepreneurs in the development of their project. We offer tailor-made strategies for each of them. Our offices are located in Tel Aviv, San Francisco and Paris. So if you are on site do not hesitate to come and see us or otherwise contact us directly via our website.