Real estate: How to attract your dream clients?

Launching a career in real estate is not easy, you have to be on the lookout for the best properties but not only! The image of your brand is essential for your reputation, you must sell yourself as well as your goods.  But how to seduce these dream customers while remaining serene at night? Discover in this article the key strategies to turn your prospects into loyal customers and sleep well. 

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Ah this damn business model... not very nice to wait for his next customer to pay his bills

The profession of real estate agent is far from being a long river of peace, living the uncertainty and expectation of the next client to finally be able to pay his bills. Real estate agents give themselves heart and soul to multiply appointments, prospecting, bidding, visiting, negotiating etc: the effort is constant. Your days are made up of calls, and emails or every exchange is absolutely not a guarantee. 

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This pressure of fishing customers in a crowded market is like finding a needle in a haystack for a reward that knows how to be desired: get this famous contract and obtain a commission that can take several weeks or even months.

But that’s not all, the real estate agent must also think about market developments as well as the changing expectations of customer demand. Every satisfied customer becomes a trophy, but the path to achieve it is paved with doubts and questions. Behind each contract signature, there is a constant pressure for profitability.

Do not despair, we have the solution!

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Branding: have a brand image so beautiful that it speaks for you

You don’t have to be a big talker and say a lot of nice things when your design speaks for you. You want to be convincing and inspire confidence? One answer: work on your brand. When you have a solid and authentic brand image then your foundation is already built and for the long term.

In this sector where competition is fierce, investing in real estate marketing is essential, a unique and impactful identity is essential to capture the attention of future customers. But it’s not enough, because attracting them is one thing, but making them loyal prospects is another. Be impactful, your brand image goes beyond the visual: it is about conveying values, an identity and a promise that resonates with your target audience. A well-thought-out brand creates emotion and stays in memory, that’s where your reputation grows. 

If we take the example of Sotheby’s, a company that sells luxury art objects at auctions, its brand image and the message it conveys is clear: sophistication and prestige. The site emphasizes excellence and authenticity, an image that aims to create a relationship of trust and a certain refinement, ideal to attract a high-end clientele. 

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However, it is important to respect certain points when creating your brand identity and one of the most important points is to have the same artistic direction on all channels. What does that mean? It is that you must make sure to have a graphic consistency in each of them, whether in the choice of colors, typography or the tone of your communication. It is these details that make your brand look credible, serious and therefore trustworthy.

To remember: The whole point of branding is to make a difference. A good branding tells a story where every element is not left to chance. By making your branding with your personality touch, you create a link with your audience that gets to know you and thus gives you their confidence. In this sector, the customer relationship is crucial.

So ask yourself the question who you are? What do you stand for? And why do you do that? It is this authenticity that will differentiate you and allow you to impose yourself in your field. Branding is much more than an aesthetic issue: it’s a global strategy for the long term.

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Website: have a website so beautiful, so attractive, that you can not miss

You do design after all, well, almost. You sell apartments, and if you are in Tel Aviv, Paris, London or New York given the prices, it is better that the apartment is designed!

It would be a shame if your current website is not up to par with its market position, make the best real estate website. Your website must be as beautiful, warm and bright as the apartments you sell, it must capture attention from the first second and offer an experience as fluid as visiting an exceptional property. A well-designed website is not just a showcase, it is an extension of your brand and the universe you offer to your customers. 

An attractive and well thought-out site, as explained above, is not only visually appealing; it must also be functional and intuitive. Ergonomics is essential for each visitor to quickly find the information they are looking for and project themselves into the property they are exploring. The navigation should be smooth, easy to find and intuitive. Each element must guide the visitor to the desired action, whether it is making contact, requesting more information, or planning a visit.

Your design must not be a simple facade but it must convey an experience that makes you dream, an immersion in the universe of each apartment. Quality images are essential! The goal is to arouse the envy of potential buyers.

A well-designed site is also a powerful conversion tool. It must also inspire action. It is here that the integration of strategic elements such as clear contact forms, visible calls to action (CTA) and a good presentation of services takes all its importance. Do not hesitate to also highlight your real estate promotion, to offer a real estate newsletter. Your visitors must feel guided, accompanied, ready to take the step.

To remember:

‍Among personal real estate agents websites, your website is THE meeting point with your audience, a place towards the first stage of the purchase. A beautiful, fast and perfectly designed site gives the image of quality professionals, up to the products you offer. So be creative and make sure that your future customers want to continue the adventure with you from the site until the signing of the contract. 

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SEO: writing articles that really help your future customer is the best way to attract him

You can write about the design of an apartment, the decoration of your terrace, do a real estate consulting or the best real estate investments: helping your dream target is the best way to get him to come to you!

SEO is much more than filling your site with keywords: it is above all writing articles that bring real added value to your future customer, you become a valuable resource for them. Helping your potential customers solve their problems or make the right decisions and accompanying them throughout their purchasing process will consolidate is the best way to build a solid relationship of trust. You no longer position yourself as a seller, but as a reliable person on whom one can rely.

This type of content enriches your SEO while establishing a real connection with your readers who will be able to find resources in your articles and answers to their questions. 

Let’s take an example: a potential buyer is looking to invest in real estate but hesitates between several options. A detailed article that compares the different investment strategies, with concrete data and advice, will give him a clear answer. Result? He will come back to you when he is ready to take action so you generate real estate leads.

To remember:

‍Helping your potential customers solve their problems and accompanying them in their purchasing process is the best way to build a lasting relationship. You will no longer be just a seller, but a real advisor on whom they can rely.

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Social Media: make sure everyone sees you

Today, a real estate agent must be present on all fronts and must have a real estate social network, word of mouth or recommendations are no longer enough. Why? Because your future customers spend their time on Instagram, scroll through TikTok and search for professionals on LinkedIn. This is where personal branding comes in: you don’t just sell real estate, you sell your personality, your image and your skills.

But what to publish?

• Analysis of the real estate market

• Examples of concrete cases

• Tips and tricks

• Feedback and customer testimonials

• Promotion of goods

• Behind the scenes for more transparency: negotiations, visits, before/ after a property sold...

• Immersive videos

• Anecdotes and fails of real estate agents (humour and authenticity = maximum commitment)

To remember:

With a strong presence on social networks you naturally attract your future customers and make them talk about you, start creating a relationship of trust long before the first visit of a property that your customers know who they have to do.

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Conclusion:

‍Your goal? Be the reference in your sector by investing in sustainable marketing strategies. Stop chasing customers, but let them come to you. Not only will you finally be able to sleep peacefully but in addition you will have a solid brand image. But care will nevertheless be required to maintain it daily to ensure you are always at the forefront of the market and up to date with new trends. 

The Bract, marketing agency for more than 5 years, supports entrepreneurs in their growth with tailor-made strategies. The Bract agency, competent in branding, website creation, SEO... and present in Tel Aviv, Paris, San Francisco. Our mission? Offer support that meets your ambitions.