About
No matter how far technology takes us, human needs remain unchanged: compassion, connection, and, above all, love. Somewhere along the way, marketers forgot the truth—we’re all the same behind the screen.
(Our story)
We founded The Bract Agency after years of working on some of the most prominent advertising accounts. We put in countless hours, believing we could make a difference—helping people feel happier, even just a little.
But the truth became clear: most agencies and companies don’t really care about people; they care about selling. We care about selling too, but we’re driven by the belief that you can sell and still create a meaningful, positive impact on people’s lives.
But the truth became clear: most agencies and companies don’t really care about people; they care about selling. We care about selling too, but we’re driven by the belief that you can sell and still create a meaningful, positive impact on people’s lives.
Photographs by Lisa Picovschi, our Founder.
It's a pleasure to see you here. I created the Bract Agency in 2019 after working for 10 years in the New York, London, San Francisco, Paris and Tel Aviv. I'm proud to say that I created a team of dedicated, strong talents to deliver nothing but the best.
Lisa Picovschi
Founder & Strategist
Noémie Sauvegrain
Art Director
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Elsa Bensimon
Marketing Manager
Yoni Allouche
Account Manager
Sabrina Niddam
Growth Expert
Nicole Popiti
Copywriter
Jean Baptiste Kaloya
Creative Technologist
+12
talented freelancers
4
countries covered.
+30
Projects with satisfaction
80%
clients coming back with new projects
Our Values
01
Compassion
We believe in truly understanding the people we work with—their struggles, their dreams, and their vision. It’s not just about business; it’s about connecting on a human level.
02
Hard work
We don’t shy away from rolling up our sleeves. Every project, no matter how big or small, gets the same dedication and care. We work tirelessly because we know that real growth doesn’t come easy—it’s earned.
03
Transparency
Honesty is the foundation of trust, and trust is the foundation of great work. We’re upfront, clear, and open in everything we do. No hidden agendas, no empty promises—just genuine collaboration to help you achieve your goals.