UX/UI Design Trends 2025

The world of UX/UI design is constantly evolving, and every year, new trends emerge that reshape the way we interact with digital environments. While 2024 saw the rise of concepts like artificial intelligence (AI) in design and the increasing prominence of immersive experiences, 2025 marks a turning point. As user expectations become more demanding, designers must adapt their creations to the latest innovations and trends.

In this article, we’ll explore the key trends that will shape UX/UI design in 2025, from well-established concepts to new approaches that will change how we engage with digital interfaces.

Trend #1 : 3D Morphism – Glassmorphism, Skeuomorphism, Claymorphism

3D morphism is like adding a magical, three-dimensional touch to our interfaces. We move from flat, rigid designs to something much more alive and interactive. Some of the most popular styles in this new era include Glassmorphism, Skeuomorphism, and Claymorphism (also discover neuomorphism). Each has its own vibe, but all play with volume and textures to create a more immersive and enjoyable user experience.

• Glassmorphism: Imagine an interface made of glass, with elements gently floating on a blurry background. That’s Glassmorphism! This style uses transparency and blur effects to create depth without overwhelming the screen. The result is a sleek, elegant, and easy-to-navigate interface.
• Skeuomorphism: The retro comeback! This style recreates real-world objects within the digital interface. Think buttons that look like real buttons, books with pages you can flip, or switches that feel like they have real texture. It’s like navigating a virtual world where everything feels familiar and tangible, making the experience more intuitive—especially for those less comfortable with technology.
• Claymorphism: Finally, this style gives the interface an organic, almost clay-like look. Buttons are soft, rounded, and sometimes even look hand-sculpted. This style is perfect for those who want a warmer, more human feel to their interface, with subtle lighting effects that make elements seem like they could move under your fingers.

Overall, each of these styles adds a more human and interactive touch to our interfaces, bringing texture, depth, and a sense of "life" to the screen. This is UX/UI 3.0, where the boundary between the real and virtual worlds becomes increasingly blurred.

Trend #2 : Gamification – Why shouldn’t the web be a game ?

Gamification took its first steps a few years ago, but in 2025, it's leveled up: it’s now the core of the user experience. Picture this: every time you complete a task, you earn a badge. Or you encounter mini-games while browsing a website. In 2025, websites will be almost as fun as your favorite video games.

The idea behind this? Making users feel like they are "playing" while completing tasks, whether it's shopping, searching for information, or working on a project.

Take Starbucks, for example. Their loyalty program is fantastic: with each purchase, you collect points (or "stars"). These points turn into free drinks or exclusive rewards, encouraging customers to return again and again.

Gamification is a tool that can boost engagement, loyalty, and customer satisfaction. Sectors like retail, fitness, education, and wellness have understood its power: it helps keep users motivated, engaged, and hooked on their favorite platforms.

Trend #3 : What if we set aside the UI Design ?

With the rise of increasingly intuitive technologies, a new trend is emerging: Zero-UI, or screenless interface. This minimalist approach relies on voice with the VUI and gesture as primary forms of interaction, reducing the need for visible UI elements. The goal ? To create a seamless, frictionless experience that feels almost invisible. This is especially relevant for wearables and augmented reality devices, where simplicity is key to not disturbing the user's environment.

Zero-UI answers a growing demand for technologies that blend seamlessly into our daily lives. More people are seeking solutions that don’t require a screen, helping users disconnect from the omnipresence of phones, computers, and other devices. For example, voice assistants, gesture commands, and augmented reality technologies offer a new way to interact without needing to look at a screen, making the experience smoother and more natural.

In the end, Zero-UI aims to make technology interactions more intuitive, immersive, and, most importantly, less intrusive.

Trend #4 : Emotionally Intelligent Design (EID) – Creating Simple and Human Experiences

Emotionally Intelligent Design (EID) focuses on the emotional aspects of interacting with technology to make the experience more human and warm.

EID leverages empathy and user experience to directly impact user satisfaction and loyalty. It leads to deeper, long-term relationships between brands and their users. Adding touches of empathy through thank-you messages, timely rewards, or soothing color schemes makes it easier to create a positive, engaging experience.

Companies like Headspace (learn more about this company’s branding) have already integrated EID into their designs to make their apps more welcoming and human. These platforms show how design can not only influence user experience but also foster long-term loyalty.

To apply EID to your own product, start by conducting empathetic user research to understand their needs and emotions. Design clear, positive, and solution-focused messages.

In summary, combining text and emojis with an emotionally intelligent approach transforms the interaction with technology, making it more intuitive, human, and engaging. This is a way to truly connect with users and make them feel heard and valued.

In 2025, text and emojis will also be essential tools for expressing emotions, intentions, and strengthening messages. This mix isn’t just about aesthetics: it enhances communication by adding an emotional dimension while making interfaces more accessible and attractive.

Trend #5 : 3D Interactive Objects – It’s not just about Pressing Buttons

The growing integration of technologies like WebGL, Augmented Reality (AR), and Virtual Reality (VR) promises to radically transform the user experience in web and mobile interfaces. As these technologies evolve and become more accessible, they offer new opportunities to redefine not only aesthetics but also functionality, paving the way for more immersive and engaging experiences.

One of the great advantages of these technologies is their ability to combine, creating multidimensional experiences. For example, a user could move from simple WebGL 3D navigation to an AR experience to test a product in their real-world environment, and then dive into VR for a fully immersive experience. These smooth, integrated experiences redefine what we expect from a user interface: an engaging, stimulating, and rewarding interaction at every step of the journey.

In the near future, interfaces will be more interactive, visually rich, and capable of responding to complex interactions naturally. Design will focus more on the user experience, considering emotions, expectations, and behaviors to make navigation smoother, more intuitive, and engaging.

Trend #6 : Ultra-Personalized AI – The Interface That Understands You

Artificial intelligence (AI) is taking personalization to the next level. Today, interfaces are becoming smarter and more adaptive, constantly evolving based on our behaviors and choices. It’s like they understand us better than we understand ourselves !

With AI, websites and apps can now adjust everything from colors and content to the layout of elements on the screen based on our past interactions, preferences, and even collected behavioral data. AI can detect behavior patterns and anticipate our needs, making the experience much smoother and more intuitive.

For example, an e-commerce website might not only recommend products based on previous purchases but also adapt the interface itself (discover AI in the fashion industry). If you're a frequent shopper, AI might prioritize your favorite items or promotions you’re most likely to appreciate. It’s so subtle that you might not even notice, but it makes the experience faster and more relevant. This ultra-personalized experience goes beyond just using a product; it creates an emotional connection with the user, making you feel understood.

Challenges of AI-Based Personalization

Of course, there are some challenges to implementing this on a large scale. Privacy and transparency will be essential in this evolution. Users need to know exactly what data is being collected, how it’s being used, and, importantly, have control over their personalization. Ethical data handling must be a priority.

There is also the risk of over-personalization. If AI personalizes too much, the user might find themselves trapped in a “filter bubble,” only seeing what they already know and never discovering new ideas or products. It’s important to strike a balance between personalization and exposure to new things.

In summary, ultra-personalized AI could truly transform how we interact with digital interfaces, making the experience smoother and more personal. But like any technological advancement, it must be used ethically and for the benefit of all.

Conclusion : What to Remember for 2025 ?

In 2025, the most successful interfaces will be those that are simple, emotionally engaging, and perfectly tailored to user needs. The goal? To offer a smooth, intuitive experience that connects people in a human way while being powered by cutting-edge technologies. Users will be looking for interfaces that feel natural and easy to use while meeting their needs quickly and personally.

How to Prepare ?

To achieve this, you must integrate the latest UI/UX trends into your digital products. It’s not just about aesthetic design—it’s about creating a complete experience, where every detail matters so that users feel at ease and understood. Whether it’s hyper-personalized interfaces, smooth animations, or intelligent interactions, everything must contribute to a memorable experience.

At The Bract, we’re ready to guide you through this transformation. We know how to integrate these cutting-edge features into your products so you’re prepared to deliver an exceptional experience. So, get in touch with us to share which trend inspires you the most, and together, let’s create a design that will define 2025 and beyond !