‍The Marketing Buzzwords You Need to Know in 2025‍

Have you ever been in a marketing meeting where everyone is throwing around words, each one more eccentric than the last? And you are there, smiling politely while your head is filled with empty space? Don't panic. Marketing is like any other language: you can quickly get lost if you don't have the right vocabulary. We'll decode the marketing keywords to remember in 2025... and those you can put away.

10 Keywords you should know…

There's no point in showing off by memorizing a list of technical terms; we're here to help. Yes, it's on us, it's a gift:

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UGC – User Generated Content

Free, 100% spontaneous content that your customers share on Instagram, TikTok, or elsewhere. Like: a girl filming herself opening your package with stars in her eyes. You're not the one talking about your brand, they are. And that's pure gold.

Zero-party data

It's not stealing, it's giving away. Your customers give you information themselves (tastes, preferences, cat's name) via a quiz, a form, or a chat. Cleaner than cookies, more stylish than stalking.

Snack content

Content that's consumed as quickly as a bag of chips on a stressful night: short, effective, and makes you want to come back. TikToks, reels, stories: if your content is 30 Word pages long, no one is going to scroll to the end.

Storyselling

Selling without selling. Tell a story, a struggle, a moment in life. And then, BOOM: people become attached to your brand like a Netflix series. Result? They buy. Not because of the product. Because of the emotion.

Micro-influencer

It's not the size that matters. 3,000 engaged followers are better than a million who don't care. The micro-influencer speaks the truth, responds to comments, and has a real community. And that's sexy for a brand.

Employee Advocacy

Let your team speak. An employee who posts on LinkedIn that they love working for you = +1,000 credibility points. It's authentic, it's human, it's rare. And that's what we want.

Social Proof

People want to be reassured: "How many of them like this thing? Can we trust them?"

Customer reviews, testimonials, screenshots of DMs... It's word of mouth, 2025 version.

Dark social

What you don't see. All the private exchanges: WhatsApp, Instagram messages, Slack groups. It's not measured in your stats, but that's where real recommendations are made. And it's powerful.

Algorithm-friendly

You don't need to be friends with the algorithm, but at least you have to speak to it politely. Think: regularity, relevance, interaction. And no, posting a long post at 3 a.m. with no images isn't going to please it.

Content repurposing

Smart recycling. You create a great article? Okay, now you turn it into three carousels, one video, one LinkedIn post, and a mini-newsletter. Your content needs to live multiple lives. Like a good remixed vinyl.

Will AI really replace marketers? 

Spoiler: no. Even if it's everywhere, AI will never replace emotional intelligence. 

Yes, it generates texts, works day and night, and cranks out posts one after another. But it doesn't know how your customer feels. It doesn't capture the nuances, the vibes, the moments of grace.

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AI is a good tool for brainstorming and saving time. But to create content that touches and hits the mark? It still requires a human brain, with its emotions, its references, and a bit of common sense.

Should we stop talking like a robot?

Yes, a thousand times yes. If you say "cross-device retargeting on lookalike audiences with an optimized funnel," that's fine... unless no one understands what you're saying. And in 90% of cases, that's exactly what happens.

Translate. Simplify. Speak normally. The true pro is the one who knows how to explain a complex concept simply, not the one who strings together gibberish to impress.

Is brand personality your best asset?

Absolutely. What makes you unique isn't your algorithm or your content strategy. It's your tone, your stance, your way of telling things. This is what we feel when we read your newsletter, when we land on your website, when we see a post from your brand.

We want brands with a recognizable voice, not ChatGPT clones. Personality is the one thing we can't copy and paste.

Do results matter more than words?

Always. You can throw out all the buzzwords in the world: if you don't have results to show, it sounds hollow. What we want to see is what you do, not just what you say.

Talk about your numbers. Show your actions. And above all, be transparent. A customer will always prefer an honest brand with an 80% success rate to one that claims to be perfect in PowerPoint mode.

Should we return to a more human form of communication?

It's even essential. In 2025, what sells isn't technique, it's the human connection. It's your ability to tell a story, to convey an emotion, to build trust.

We want brands that speak the truth. That dare to be natural. That make people want to connect, not just consume. That's the real lever for differentiation.

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And now, what do we do with all this?

We stop overcomplicating things for nothing. We speak simply, with heart. We focus on what's unique about us: our voice, our way of being, our transparency. And we keep the right tools (yes, even AI) in the right place.

Tired of jargon, empty phrases, and vague strategies? Talk to us. We're here to transform your ideas into clear, human, and impactful messages.