How to make people talk about your product?

As advertisers, what we look for is engagement. By engagement we mean the probability of having a significant impact with our message among your target. How do we know if it worked? We measure the success of advertisements based on whether the consumer finds it relevant, appealing, correct and if they will remember it or not. Is this old school? Maybe, maybe not. But it works.

Put the customer first.

Here's a great example. Zara only spends 0.3% of sales on advertising and is one of the most successful companies in its industry. So, how exactly is this accomplished? From the beginning they always put their customers at the center of every decision made. Any time a client loved or hated a product, the information would instantly travel to the Zara headquarters. The team in charge of choosing what collections would be stocked each store would take this information and apply it to the following week’s store inventory. The factory would also change its production according to the feedback they got. This would continuously go unnoticed by customers, but it is a brilliant tactic to increase sales and satisfy customers. Call it a virtuous circle.

Listen, it’s not just about sales. Engagement is a mindset! It means diving deep into the concerns of your customers, their desires, their aspirations. A successful business is not one that merely sells, but one that creates a memorable experience. Every interaction should resonate with your audience, like a positive echo in their minds. When they feel heard, they feel valued, and believe it or not, that translates into unwavering loyalty.

That’s where feedback comes into play. Don’t view it as just a comment, but as a treasure trove of information to tap into. Every critique, every praise, is an opportunity to refine your product, to enhance your service. Think about it: by integrating this feedback into your strategy, you’re not just becoming reactive, but proactive. You anticipate your customers’ needs before they even realize them. You’re building an authentic relationship, and most importantly, a lasting one.

At the end of the day, your customers won’t just remember what you said or did, but how they felt. They want a connection, not a transaction. So, meet them where they are! Transform every touchpoint into an opportunity to shine. Whether it’s an email, a social media post, or a simple conversation, do it with passion and empathy. We firmly believe that by placing the customer experience at the heart of your strategy, you can truly change the game. That’s how you’ll get people talking about you, not just your product.

Create a product for people, not for you.

As entrepreneurs, when we create and release a product or service, it takes time to  properly understand if it's the right one or not. So many scenarios could occur that would slow the understanding of whether your creation is up to par or not. The production might be slow and expensive, we may not have direct feedback from our customers, or we don't have the time to test it properly.  We are convinced that if it would solve our pain points, it would absolutely help someone else. This is not always the case. I don't know about you, but I've seen many entrepreneurs fail because they didn't listen closely enough to their target. 

When you create your product, from the formulation to the packaging, every little detail has to be accounted for. Are you going to sell it to yourself or a thousand people? When we listen to the need, the real one, of our potential consumers, we create a product that speaks for itself. A great entrepreneur is someone that carefully understands a global problem and puts all of his efforts into properly solving it. When you work on your solution, think about how your users will live with it, how it will help them every day, how it will change their lives. If you do this, you'll create a great product. Sit back and watch the magic happen.

Attention, don’t get carried away by the latest market trends. Sure, being trendy might seem appealing, but the key is to identify what your customers truly want. Sometimes, the real potential lies where you least expect it. Away from the bright lights and frills, simplicity and authenticity are often the keys to a lasting and cherished product. Think of brands that have managed to stand out by staying true to their values and listening to their customers. That’s where the magic happens.

Once you’ve launched your product, remember that it’s normal to make adjustments. The market evolves, and so do your customers. Be ready to iterate, gather feedback, and adjust your offering. Consider each piece of feedback as an opportunity for improvement. When you demonstrate flexibility, you’re not just creating a product; you’re building a relationship of trust with your clientele. They know you’re listening to them and that you’re willing to do what it takes to meet their expectations. In the end, what matters is being there for your customers and providing them with what they truly need. By emphasizing empathy and listening, you won’t just create a product, but also an engaged community that will support you in the long run. That’s the true victory.

Word of mouth was, is, and will always be the best advertising. 

When your customer finally buys your product, and they enjoy it, they will begin to talk about it organically. Why would you keep something so great all to yourself, anyway? They will also talk about it if the product does not meet their standards, so make sure what you release is the absolute best it can be. People share their discoveries with their family, friends, and coworkers. Mostly, because they like to help others, but also because it makes them feel good to be trendsetters. This is how our agency works. We focus on your customers and how they perceive you because we care and want you to succeed in the long term. Feel free to review our services to get to know more.

Remember, an authentic testimonial can work wonders. Consumers are increasingly skeptical of marketing promises. What they want are real stories, tangible experiences. Encourage your satisfied customers to share their stories. Whether it’s on social media or your website, these voices resonate louder than any traditional advertisement. And believe me, each personal story is a star added to your reputation.

Invest in building a community around your brand. That’s where the magic lies. When your customers feel connected to your brand and to each other, they become your best ambassadors. Create spaces where they can exchange ideas, share experiences, and interact. Whether through social media groups, forums, or events, an engaged community becomes an ecosystem where word-of-mouth thrives. The more valued your customers feel, the more motivated they will be to talk about you.