5 Ted Talks to change your perspective.

Start with why.  

Arguably one of the most famous Ted Talks is Simon Sinek's. He is a British-American author and inspirational speaker. He starts by asking his audience why Apple is so incredibly successful when it's just a computer company. Here's the part you're missing: Why? How? What? Think differently. Apple looked at what everyone else is doing, and went in the opposite direction. Challenge the norm. If you are marketing a product, you want people to buy the product itself. The catch is, though, 'people don't buy what you do, they buy why you do it' (Sinek). Yes, once again, one more time. People buy why you do it.  We keep telling our entrepreneurs to share their 'why'. Your marketing and communication strategy, content, and wording should always come from your gut, your instinct, your intuition. Who you are, as a human being, not a CEO. People buy from humans; they don't buy from robots. Have you ever thought about Apple's Keynote and why the team always presents the product with care and empathy? People buy why you do it.

Find the meaningful reason behind everything you do, and success will find you. 

Have you ever noticed how effective storytelling often starts with empathy? When you share your "why," you’re not just communicating your mission; you’re inviting your audience into a conversation. It’s about understanding their needs, their pain points, and their aspirations. Apple excels at this, tapping into the emotional triggers that resonate with their audience. They don’t just sell gadgets; they sell a lifestyle.

At Bract, we emphasize the importance of empathy in all our marketing strategies. We dig deep into understanding your target audience—not just their demographics but their desires and dreams. This human-centric approach allows us to craft messages that truly connect, making your audience feel seen, heard, and valued. Remember, it’s not just about selling; it’s about serving your community.

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Start with why - how great leaders inspire action | Simon Sinek | TEDxPugetSound 

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It's the little things.

Stephen Duneier's talk encourages the viewer to take all of the essential things you want to achieve and break them down into smaller, more achievable goals. It's no secret that huge goals and ambitions are scary. Scary to everyone! Nobody on earth is trained to climb a mountain in one day. Firstly because the process and training are the most crucial part, and secondly because you can't predict anything. Stephen Duneier explains clearly that by breaking down each step of the project into small, tiny steps achievable in one day, you end up creating huge things. Start with a small hike, then slowly increase the length, altitude, speed, etc. You'll get there.

Without realizing it, every single choice, move, or decision we make has a ripple effect on everything else that will occur. Sometimes all it takes is making one minor marginal adjustment to change your life completely. And at BRACT, we think the same: we know that a complete brand makeover isn't always necessary. Sometimes a tiny change makes the whole difference. We believe that what makes a marketing agency successful is its ability to adapt to and identify exactly what a client needs to be successful, rather than what will bring them the most profit. 

Let’s be honest: the big picture can be overwhelming. The dreams we hold often seem light-years away, like a shimmering star that taunts us with its distance. But here’s the kicker: every monumental achievement is built on a series of small, deliberate steps. This isn’t just theory; it’s a way of life. When you embrace the concept of incremental progress, you empower yourself to tackle even the most daunting challenges without the paralyzing weight of their enormity.

Imagine your goals as a staircase. Each step you take is a small victory, a building block that leads you closer to the summit.

How to Achieve Your Most Ambitious Goals | Stephen Duneier | TEDxTucson 
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Communication, communication and communication. 

We love this one because we believe if you don't get to know yourself deeply, you're wasting your time. We genuinely believe that the first thing you need to do before creating a business is to work on yourself. Getting to know yourself is crucial, but getting to know other people is important, too.

A large sum of Brian Little's talk surrounds introverts and extroverts. Extroverted people have an easier time adapting and becoming accustomed to their surroundings, whereas introverts prefer a more calculated, understandable, and predictable atmosphere. Little also mentions that the way extroverted and introverted people speak differ exponentially. An important strength of a professional communication and advertising agency is its ability first to read and understand an audience and then decide how to communicate with them properly. This is a side of advertising that can often be negated when considering what type of marketing tactics to use in their clients' campaigns, but nevertheless important. 

Brian Little's insights into introverts and extroverts remind us that everyone has a unique communication style. While extroverts thrive in spontaneous conversations, introverts excel in thoughtful dialogue. Recognizing these differences can transform how you engage with your audience. But it doesn’t stop there. The heart of effective communication lies in empathy. Understanding your audience’s needs, fears, and desires is paramount. When we create campaigns, we don’t just throw words onto a page; we craft messages that resonate. We ask ourselves, “What does our audience truly feel?” By tapping into the emotional core of our communication, we foster connections that go beyond mere transactions.

Who are you, really? The puzzle of personality | Brian Little 

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Use your humanity.

At BRACT, our passion is to incorporate humanity, compassion, and kindness into every project we work on. Brene Brown discusses the power of connection between human beings and how rare it is in this age. In such a digital world, it can be challenging to find a warm, human connection. But it exists, and we go to extreme lengths to ensure it is felt through our work. Brown dives deeply into the importance of maintaining vulnerability in everything we do, and we couldn't agree more. We aim to make everyone feel included in the work we produce while still maintaining the correct target. 

we recognize that vulnerability is not a weakness; it’s a strength. It’s about showing up as our authentic selves, embracing our imperfections, and allowing others to do the same. Brené Brown's insights remind us that when we lead with our humanity, we foster an environment where creativity can flourish. It’s this willingness to be open and honest that cultivates trust, enabling deeper connections with our clients and their audiences.

As we navigate an increasingly digital landscape, let’s not lose sight of what makes us human. Technology is a powerful tool, but it should never replace the warmth of human connection. We champion the idea that businesses should reflect the humanity of their founders and their teams. We encourage every entrepreneur to lead with empathy, compassion, and authenticity, because at the end of the day, it’s not just about what you do—it’s about how you make people feel.

Brené Brown: The power of vulnerability 

Life is a marathon, not a sprint. 

Angela Lee Duckworth discusses grit and how she concluded, via her research, that it was the predominant feature in those predicted to be successful. Based on her understanding of adults and children, those who were deemed most successful were those who had passion and perseverance for their long-term goals. In simpler terms, those who were highly committed and willing to work hard for more extended periods were far more successful than those who gave it their best shot for five minutes and then gave up. As an agency focused on marketing, communication, and advertising, we know that things have to move very quickly because there's always someone one step ahead of you. However, we choose to move quickly while still calculating every move we make to ensure it is correct. It's about balance.

In our fast-paced industry, it’s tempting to chase short-term victories, to jump on the latest trend or buzzword. Yet, we understand that real growth comes from a long-term vision. It’s about setting ambitious goals and then breaking them down into actionable steps. We encourage our clients to think beyond today’s campaign and envision where they want to be in five or ten years. This foresight allows for strategic planning, ensuring that every effort contributes to a larger narrative.

Grit: the power of passion and perseverance | Angela Lee Duckworth 

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Conclusion : Embrace the Journey

At BRACT, we believe that every aspect of our work stems from a deep understanding of ourselves and our audience. Success isn't just a destination; it's a journey filled with intentional choices and meaningful connections.

Starting with "why" infuses purpose into our marketing strategies, allowing us to resonate with our audience on a human level. By breaking down goals into manageable steps, we can tackle even the most daunting ambitions. Communication—both with ourselves and others—is key, and we must ensure humanity shines through in our digital interactions.

Let’s embrace the little things and celebrate our small wins. As we commit to this journey together, remember: it’s not just about reaching our goals but how we grow along the way. Here’s to the journey—may it be as rewarding as the destination.