To make sure you're going in the right direction with your branding, we wrote this love letter. Oops, we mean blog post. Maybe. 🤷‍♀️

A logo is an essential branding tool for any company. It's a symbol that represents your brand identity and what people associate with your business.

In order to properly determine what sort of branding is necessary for your business, you must first take a step back and assess what exactly you represent.

Brand building has always been a critical part of any successful marketing strategy. But what is the real added value of Branding? Many people believe that Branding is nothing more than an expensive luxury – something that only big businesses can afford.

Think of branding as the personality of your business. It's how you present yourself to the world and what sets you apart from your competitors. But why is branding so important for converting sales?

When it comes to creating your brand identity, we know how hard it can be! Here are 5 of the most successful companies and what you can learn from their branding strategies!

In today's fast-paced digital world, cybersecurity is crucial for protecting sensitive information and ensuring smooth business operations. From startups to large corporations, defending against cyber threats, branding is more critical than ever.

In a world where customer experience is king, branding has become more important than ever for both the banking and insurance industries. Customers are looking not only for trusted financial institutions but also firms with a personalized approach that caters to their specific needs. With a personalized branding approach, banking and insurance firms can differentiate themselves from the competition, increase customer loyalty, and ultimately grow their business

It’s as simple as defining who you are, maybe in just a few words. But it can be either detrimental or life-changing depending on how you navigate it.

‍A rebrand is when a brand changes how the public perceives it by reinventing its name, logo, visual identity, and marketing strategies. Brands avoid doing this majority of the time for fear of it having a negative outcome and the target audience reacting poorly.

The average individual is exposed to approximately 3000 advertising messages each day. How many do you remember?

So, you’ve created a company and a product that you believe in. Great. Now, how do you get your message out and find the correct consumers to target.

As a marketer, it’s important that you have an effective strategy for getting your message out and growing quickly, so you can stay competitive in today’s ever-changing digital landscape.

It can be a tricky question to answer, but we are here to break everything down into more clear explanations. Marketing, advertising, communication, digital marketing, etc. What does it all mean?

Is your company operating in the biotechnology sector? You’re in luck! At The Bract Agency, we have gathered the latest trends in marketing and communication for 2024 to enlighten you.

Is your company in the fintech sector? Are you trying to stand out in this nearly saturated ocean of new startups at all costs? Perfect timing! At The Bract Agency, we’ve gathered all the latest marketing and branding trends for 2024 to help you gain clarity.

Discover the ideal timeline for entrepreneurs and startups to invest in branding. Learn how strong brand identity can help scale your business, boost conversions, and stand out in competitive markets like Tel Aviv and San Francisco.

A great logo helps any business stands out. Is that true? Unfortunately yes. But what makes a good logo? And how to design one? Let's dive in

Ah, social media! The wonderful land of filters and hashtags, memes, and trends— where every piece of content can make or break your brand's online reputation.

Are you a marketer looking for ways to tap into the immense potential of TikTok? With its unique and creative platform, combined with 1.5 billion active users, there has never been a better time than now to make your mark on this popular social media app.

Are you looking for the most effective strategies to grow on Instagram? If you’re a marketer, chances are that you’ve seen some impressive Instagram accounts out there — the ones with tens of thousands of followers and gorgeous content.

Influencer marketing has taken the marketing world by storm over the last few years. But with a shift in priorities, brands are moving away from large follower counts as the only metric of influencer success

Discover how digital marketing is transforming businesses in 2024. Learn why a strong digital marketing strategy is crucial for success, and explore the key roles of SEO, social media, and advertising in growing your brand.

What if I told you that there's a new tool on the market that could revolutionize your SEO efforts? It's called ChatGPT, and it uses artificial intelligence to help you get an answer to all of your problems.

Many of us have heard the whispers in the halls suggesting that Artificial Intelligence (AI) is on the verge of replacing marketers - but what does that mean?

How can you stand out in the crowd when launching your tech?

Things happen, customers get upset and chaos can ensue. We encourage you to remember that it’s easier to retain a loyal customer than it is to gain a new one. So, here’s how you keep them.

Whether you are a successful entrepreneur, a corporate company, or a talented fashion designer, it's natural to have issues when it comes to your marketing strategies.

Storytelling is one of the oldest and most powerful marketing tactics around. But is it really storytelling or just a fancy way of advertising?

A good advertiser has ideas; an excellent one knows your market by heart. So, how do we proceed?

Our new subscription model offers startups and entrepreneurs access to premium branding, graphic design, website design, web development, SEO, and video animation services—all at a reduced cost.

Hey there! If you're a business owner or marketer, you might be wondering why your customer relationship is falling short, despite all your efforts. It can be frustrating when your audience isn't engaging with your content or responding to your emails or messages. But hey, you're not alone!

If you're anything like the average person, you've probably heard the term "startup" thrown around in conversation a few times. Maybe you've even thought about starting one yourself. But what, exactly, is a startup?

Society has created a picture-perfect idea for everything. The challenge it creates for entrepreneurs is the lack of attainability.