Branding is crucial to any business's success, and biotech companies are no exception! Here are the steps to successfully brand your next unicorn!

Legal and law firms have always been seen as structured and serious institutions, with little room for creativity. However, in today's competitive market, it is no longer enough to rely on traditional values to differentiate your brand.

Branding is the process of creating a unique and recognizable image for a company or product. Ok, that you know. But, in the world of tech startups, branding is absolutely crucial, as it helps to set your company apart from the competition and cement its reputation in the minds of consumers.

In real life, we would connect with people based on personalities and how we interact. For example, "I have a strong bond with Mr. H because we share the same interests" or "It's so easy to talk to you because we speak the same language and share the same culture." or "Danielle is so funny, I love talking to her because she brings so much joy."

Tired of your logo? Your brand identity? Do you want to target a new audience, or you are threatened by new competitors? A rebranding can be a solution! Here's our process to success.

Choosing the right name for your business is crucial in getting your brand's identity out in the public, so choose wisely.

As we look ahead to the 2023 market, it's crucial to recognize the importance of branding as a powerful tool in SAAS market strategy.

The debate in question is whether it’s best to market and brand yourself with a personal story or as a professional business.

You may be wondering if having a good-looking website is really that important. After all, isn't it the content and functionality that matters? Well, yes and no

We often think of simple design as something that should be easy to create - after all, less is more, right? 😅 However, as any designer can tell you, simplicity is one of the most difficult styles to master.

The average individual is exposed to approximately 3000 advertising messages each day. How many do you remember?

So, you’ve created a company and a product that you believe in. Great. Now, how do you get your message out and find the correct consumers to target.

As a marketer, it’s important that you have an effective strategy for getting your message out and growing quickly, so you can stay competitive in today’s ever-changing digital landscape.

It can be a tricky question to answer, but we are here to break everything down into more clear explanations. Marketing, advertising, communication, digital marketing, etc. What does it all mean?

Jaguar has just undergone a massive rebranding, and the web is going wild! From a luxury but aging car brand to a young and controversial messaging, the brand is taking risks, and we love to watch it!

The fashion industry has been once again, quite creative in 2024. Discover all their marketing & branding strategies and get inspired and stimulated by their creativity.

Is your business in the luxury fashion sector? Are you looking to stand out in a constantly evolving environment? Well, you’re in luck! At The Bract Agency, we’ve gathered the latest marketing and communication trends of 2024 to guide you.

Is your company operating in the biotechnology sector? You’re in luck! At The Bract Agency, we have gathered the latest trends in marketing and communication for 2024 to enlighten you.

Ah, social media! The wonderful land of filters and hashtags, memes, and trends— where every piece of content can make or break your brand's online reputation.

Are you a marketer looking for ways to tap into the immense potential of TikTok? With its unique and creative platform, combined with 1.5 billion active users, there has never been a better time than now to make your mark on this popular social media app.

Are you looking for the most effective strategies to grow on Instagram? If you’re a marketer, chances are that you’ve seen some impressive Instagram accounts out there — the ones with tens of thousands of followers and gorgeous content.

Influencer marketing has taken the marketing world by storm over the last few years. But with a shift in priorities, brands are moving away from large follower counts as the only metric of influencer success

Discover how digital marketing is transforming businesses in 2024. Learn why a strong digital marketing strategy is crucial for success, and explore the key roles of SEO, social media, and advertising in growing your brand.

What if I told you that there's a new tool on the market that could revolutionize your SEO efforts? It's called ChatGPT, and it uses artificial intelligence to help you get an answer to all of your problems.

Many of us have heard the whispers in the halls suggesting that Artificial Intelligence (AI) is on the verge of replacing marketers - but what does that mean?

How can you stand out in the crowd when launching your tech?

Things happen, customers get upset and chaos can ensue. We encourage you to remember that it’s easier to retain a loyal customer than it is to gain a new one. So, here’s how you keep them.

Whether you are a successful entrepreneur, a corporate company, or a talented fashion designer, it's natural to have issues when it comes to your marketing strategies.

Storytelling is one of the oldest and most powerful marketing tactics around. But is it really storytelling or just a fancy way of advertising?

A good advertiser has ideas; an excellent one knows your market by heart. So, how do we proceed?

Our new subscription model offers startups and entrepreneurs access to premium branding, graphic design, website design, web development, SEO, and video animation services—all at a reduced cost.

Hey there! If you're a business owner or marketer, you might be wondering why your customer relationship is falling short, despite all your efforts. It can be frustrating when your audience isn't engaging with your content or responding to your emails or messages. But hey, you're not alone!

If you're anything like the average person, you've probably heard the term "startup" thrown around in conversation a few times. Maybe you've even thought about starting one yourself. But what, exactly, is a startup?

Society has created a picture-perfect idea for everything. The challenge it creates for entrepreneurs is the lack of attainability.